![]() These release dates coincided with movie releases from 2001 to 2011, making usage of Synergy. This could include a partnership between two or more parties or can be products released by different companies of a conglomerate, etc.įor example, Releasing of films from the Harry Potter Franchise along with a video game series developed by EA (UK) and published by Warner Bros. Synergy in Media refers to the collaboration of different institutions releasing multiple linked products simultaneously to effectively market a media product. Another example of Synergy in the film Super Deluxe was merchandise- A line of products including T-shirts and posters were released with the film’s title, catchphrases or characters by a popular brand known as Fully Filmy, this was official merchandise for the film. Synergy could be observed as actors from the film were interviewed or had collaborated with YouTube content creators– marketing the film further to their target market while giving the YouTube Channels more viewers (Brought in by the popular actors from the film). Cross Media Convergence could be observed as Traditional Media and OOH were also used- promotional material could be found all over the city and in Cinema theaters. These sources linked allowed me to understand the various uses and of Cross Media Convergence and Synergy, as well as how well blended the two concepts are in Media.Ĭross Media Convergence, as I have learnt, refers to the usage of multiple media platforms including OOH, New Media, Traditional Media and Activation to market the same media product.įor example, films such as the Deadpool series were marketed using Cross media convergence- Activation, New Media and Traditional media (As well as Synergy, which is often used as part of Cross Media Convergence) were all used effectively to promote the film.Ī more regional example would be Super Deluxe, A 2019 Tamil release that made use of New Media, releasing an extremely popular trailer on YouTube as well as maintaining an active Instagram account with a significant following. ![]() ![]() Synergy and cross media convergence from sandraoddy2 Slideshare On Convergence and Synergy
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |